Google Lets Publishers Opt Out of AI Training Data

Google's new tool allows web crawlers to index sites without employing their data to train new AI models

Publishers can now opt out of having their data used to train Google’s AI models such as Bard.

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While crawlers like Googlebot continue to index publisher websites in Google’s search results, the tech giant’s new tool, Google-Extended, offers publishers the option to opt out of their data being scraped for the training of AI models.

This new control, according to Google, allows publishers to manage whether their sites help improve Bard and Vertex AI generative APIs.

However, Alex Berger, senior product marketing director at ad platform Adform, found this move by Google “shady.”

“Saying,

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