Amid the flurry of generative AI developments, Adweek’s weekly AI Watch roundup captures the latest news, regulatory proceedings and business developments revolving around gen AI.
Here are this week’s updates:
Policy and legal:
- The Writers Guild of America has come to an agreement on a tentative contract, ending a nearly 150-day strike. This means writers can resume work immediately. The newly negotiated contract is set to remain in force until May 2026 and includes several updates such as an increase in pay and benefits, job protection against artificial intelligence advances, and incentives based on viewing performance.