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Microsoft gave insights into how its advertising business will evolve, including a new AI chatbot embedded into its Bing search engine, at an event in New York today.
The software giant will offer a new ad format within its OpenAI-enhanced Bing chatbot: Compare & Decide Ads will let brands promote themselves as a user is making a decision. For example, a user might ask Bing chat about which car to buy—the answer would reveal information scraped from the web and an ad unit where brands could pay to be among a table of options.
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