Watch Adweek’s Inaugural Elevate: Brand Safety
Hear from brands like TikTok, The Washington Post, GroupM and more.
Ali Weiss Promoted to Glossier CMO After 6 Years of Challenging the Beauty Industry
Under her leadership, the brand has popularized a more authentic approach to makeup and skincare.
Harry Potter Opens Flagship Store for Muggles in New York
From Butterbeer to virtual experiences, the three-story location promises an immersive experience.
Costco’s Free Samples Are Returning, Even Though Samplers May Not
Where does a retail experience fit in post-pandemic commerce?
Ogilvy Hires First Global Creative Lead of Experience
Kaletta McDade joins Ogilvy to oversee creative across its experience practice/
Uniqlo Unveils a New Campaign With a Familiar Message
Uniqlo hopes to reconnect with consumers with its message emphasizing clothing for everyday life, sustainability and community engagement.
How Can Brands Redefine the ‘Culture of Customer Experience’?
Power appears to be shifting in the C-suite from tech to marketing decision-makers.
Walgreens Now Offers Same-Day Delivery
The delivery is limited to retail products.
McCormick’s Flavor Forecast Assigns You a Recipe Based on Your Zodiac Sign
The company’s flavor forecast moves plant-based eating into the spotlight.
Walmart Will Fill Vacated In-Store McDonald’s With Services, Other Eateries
The burger chain is scaling back its presence inside the discount retailer.
Retailers Reimagine Shops-in-Shops for Next-Gen Consumers
Target, Nordstrom and Kohl's are hinting at new possibilities for an old concept in retail.
Transaction Data Is the Most Powerful Predictor of Future Behavior
Knowing which questions to ask is key to accessing "clean" purchase information.
Capital One’s Lopez Talks About How the Financial Giant Acts Like a Startup
The financial institution was the first to both go to the cloud and to use application programming interfaces (APIs) to build software.
This Startup Wants to Host an ‘Experiential Renaissance’ on Its Data-Driven Platform
AnyRoad works with brands like Leinenkugel's, Michael's and Nestlé to measure and optimize experiential marketing efforts.
Nestwell, the First of Many Private Labels to Come From Bed Bath & Beyond
The new label will offer a range of products such as sheets, pillows, blankets, duvets and bath towels in what is one of the retailer’s most important categories.