How An Engaged Community Keeps Peloton Pedaling Its Way to Success
Members are highly engaged online, whether on the Peloton platform or through social media channels, explains Jayvee Nava, VP of Community.
Sales Associates Are Evolving to Become the New Rising Stars of Retail
The role is moving out from behind the cash registers to digital brand ambassadors.
What It’s Like to Tour Johnnie Walker’s New $200 Million Brand House in Scotland
From arrival to exit, the Princes Street experience in Edinburgh is a multi-sensory spectacle.
Aidy Bryant Reveals Old Navy’s New Inclusive Styles and Pricing in Latest Campaign
Old Navy is making its As part of the brand's transformation, the size of the clothing will no longer determine its styles nor the price tag
How Gemist Plans to Become the Build-A-Bear of Jewelry
The digitally native startup is disrupting the industry with an experiential design process.
Uncommon Studio Hires Former Lida CEO Jonathan Goodman to Lead CX Division
It will offer data-led CX while also being able to create digital products and services for clients.
VCCP Completes Leadership Team for Customer Experience Arm
Ewings has held leadership roles in London-based design consultancies such as Fjord, Potato, Ustwo, Code and Theory and Big Radical, while James was previously global client partner and head of [...]
Streaming the Olympics Shouldn’t Be This Tricky
NBC’s Peacock presents a challenging and ultimately disappointing user experience.
What Happens When Brands View Customers As Business Partners
Putting customer experience at the core.
Athleta Unveils Well-Being Platform to Engage Women Customers
Athleisure brand partners with Obé Fitness to offer exclusive content.
American Eagle Focuses on Denim in Back-to-School Campaign
With many students returning to in-person learning, the brand's imagery focuses on the joy of friends reunited.
Walmart Partners With Adobe to Sell Its Retail Technology
‘We’ve built new capabilities to serve the evolving needs of our own customers,’ said John Furner, CEO of Walmart U.S., in a statement.
The Future of Bed Bath & Beyond Is Encapsulated in This Reimagined Store
The renovated space in New York showcases private label, omnichannel and shop-in-shops.
Harry Potter Goes Experiential in New York, Pointing to Retail’s Future
Two new virtual reality experiences add magic to shopping.
Mack Weldon Wants Guys to Know It’s More Than Just Underwear
The new 'Buy Some Time' campaign is the first under CMO Talia Handler.