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Watch Adweek’s Inaugural Elevate: Brand Safety

Premium Events

Hear from brands like TikTok, The Washington Post, GroupM and more.

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Ali Weiss Promoted to Glossier CMO After 6 Years of Challenging the Beauty Industry

Ecommerce

Under her leadership, the brand has popularized a more authentic approach to makeup and skincare.

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Harry Potter Opens Flagship Store for Muggles in New York

From Butterbeer to virtual experiences, the three-story location promises an immersive experience.

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Costco’s Free Samples Are Returning, Even Though Samplers May Not

Where does a retail experience fit in post-pandemic commerce?

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Ogilvy Hires First Global Creative Lead of Experience

Kaletta McDade joins Ogilvy to oversee creative across its experience practice/

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Uniqlo Unveils a New Campaign With a Familiar Message

Uniqlo hopes to reconnect with consumers with its message emphasizing clothing for everyday life, sustainability and community engagement.

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How Can Brands Redefine the ‘Culture of Customer Experience’?

Power appears to be shifting in the C-suite from tech to marketing decision-makers.

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Walgreens Now Offers Same-Day Delivery

The delivery is limited to retail products.

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McCormick’s Flavor Forecast Assigns You a Recipe Based on Your Zodiac Sign

The company’s flavor forecast moves plant-based eating into the spotlight.

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Walmart Will Fill Vacated In-Store McDonald’s With Services, Other Eateries

The burger chain is scaling back its presence inside the discount retailer.

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Retailers Reimagine Shops-in-Shops for Next-Gen Consumers

Target, Nordstrom and Kohl's are hinting at new possibilities for an old concept in retail.

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Transaction Data Is the Most Powerful Predictor of Future Behavior

Knowing which questions to ask is key to accessing "clean" purchase information.

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Capital One’s Lopez Talks About How the Financial Giant Acts Like a Startup

The financial institution was the first to both go to the cloud and to use application programming interfaces (APIs) to build software.

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This Startup Wants to Host an ‘Experiential Renaissance’ on Its Data-Driven Platform

AnyRoad works with brands like Leinenkugel's, Michael's and Nestlé to measure and optimize experiential marketing efforts.

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Nestwell, the First of Many Private Labels to Come From Bed Bath & Beyond

The new label will offer a range of products such as sheets, pillows, blankets, duvets and bath towels in what is one of the retailer’s most important categories.