Target Wants to Broaden Its Customer Base With New Apple Shop
The collaboration is the latest in a series that includes Disney, Levi Strauss and Ulta Beauty.
Peloton’s Head of Marketing Talks About Fostering Community and Committing to Diversity
How Peloton has built community.
Men’s Wearhouse Gets a High-Tech Upgrade in 3 Next-Gen Stores
The reimagined physical spaces include a digital shirt finder.
OkCupid Gives an Inclusive—and Slightly NSFW—Update to Valentine’s Day Cards
Dating app aims to celebrate all types of relationships and boost LGBTQ+ artists.
Walmart’s Bot-Based Order-Picking System Goes National
Walmart is set to begin building out the number of U.S. stores that double as automated fulfillment centers as it responds to a huge uptick in demand for its curbside [...]
Twitter, Sprinklr Analyze Characteristics of Brands Providing the Best Customer Support
They replied to eight times more tweets than the average and did so three times quicker.
Meditation Apps Step Out of Their Comfort Zone to Find New Users
Calm and Headspace saw major growth in 2020 with unconventional marketing.
Ikea’s New U.S. App Bridges At-Home and In-Store Shopping
Among the new features is more options for delivery and pickup.
Camp + King Snaps Up AOR Duties for Purpose-Led DTC Unicorn Grove Collaborative
The natural household and personal care company is valued at around $1.2 billion and is poised for a big 2021.
Hinge Redesign Aims to Streamline the Online Dating Process
New prompt features and hand-drawn illustrations cater to singles trying to find love in a pandemic.
Sephora Will Open Shops Inside Kohl’s, Ending a Long Partnership With JCPenney
"Kohl's has made the very smart move of jumping aboard the beautifully packaged, wonderfully scented Sephora train."
A Majority of CEOs Will Change How Their Companies Interact With Consumers
The report contains some eye-opening findings regarding the chasm between CMOs and CEOs on the need to fundamentally change to an experience model: only four-in-10 CMOs agree with the CEOs.
Facebook Agrees to Acquire CRM Platform Kustomer
The team will join the social network, and the service will continue to operate.
What Marketers Should Know Before Building an Amazon Keyword Strategy
Keyword buying on Amazon is only part of its ranking algorithm, but it’s an important one.
Ulta Beauty’s CMO Dishes on Partnership With Target
Target's past experience with such collaborations was also a selling point for Ulta, Haus said. She specifically citied the department store’s ongoing joint efforts with Disney, Levi’s and now FAO [...]