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Ulta Beauty’s CMO Dishes on Partnership With Target

Customer Experience

Target's past experience with such collaborations was also a selling point for Ulta, Haus said. She specifically citied the department store’s ongoing joint efforts with Disney, Levi’s and now FAO [...]

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Want to Find Customers Online? Here’s How They’re Searching for You

Customer Experience

Discovering product purchase intent via search behavior yields sales.

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Beyoncé and Peloton Launch Music-Fueled Partnership Celebrating HBCUs

Multiyear deal kicks off with Homecoming-themed music workouts.

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Neiman Marcus’ Iconic Christmas Book Returns in Print Form

Customer Experience

Apart from achieving balance between old approaches and new ones, the luxury retailer's digital evolution remains front and center.

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Pandemic Purchase Patterns Shake Up Holiday Performance Marketing Campaigns

Customer Experience

Cardlytics data shows in-store shopping is down, but remains the No. 1 way consumers spend.

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How Do You Create a Successful Brand Collaboration in a Crowded Market?

Experts say brands should opt for functionality over buzz for long-term impact.

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Nike and Adobe Challenge College Students to Reimagine the Customer Journey

Retail

The two are teaming up for the software company's annual analytics competition.

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How Walmart Plans to Become a Force for Good

The retail giant put in place a number of initiatives this year to improve its record on the environment and diversity.

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Levi’s Brings the In-Store Experience Online for Modern Shoppers

Shifting to a DTC approach to focus on Gen Z and millennials increased conversion ratios and product views.

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Walmart Will Host Socially Distant Trick-or-Treating and Tailgate Events at Stores This Fall

The retailer is also extending its summer camp series, hosted by Neil Patrick Harris.

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Hinge and Headspace Want to Calm Pre-Date Nerves and Self-Doubt

Dating app introduces 2 audio meditations ahead of World Mental Health Day.

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Brooklinen’s Email Marketing Relies on Transparency and Triggered Sends

Bed and home essentials brand aims to create lasting customer relationships through the inbox.

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Vita Coco Is Surprising Fans With Personalized Coconuts in the Mail

Beverage brand's snail-mail campaign celebrates World Coconut Day.

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Uber Urges Those Who Tolerate Racism to Delete the App

Ride-sharing company’s new campaign addresses racial injustice and is tied to March on Washington anniversary.

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Tushy’s Butt Health and Anti-Toilet Paper Emails Were Well Positioned for Quarantine

Bidet attachment brand informs about the body without taking itself too seriously.