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Brooklinen’s Email Marketing Relies on Transparency and Triggered Sends

Bed and home essentials brand aims to create lasting customer relationships through the inbox.

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Vita Coco Is Surprising Fans With Personalized Coconuts in the Mail

Beverage brand's snail-mail campaign celebrates World Coconut Day.

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Uber Urges Those Who Tolerate Racism to Delete the App

Ride-sharing company’s new campaign addresses racial injustice and is tied to March on Washington anniversary.

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Tushy’s Butt Health and Anti-Toilet Paper Emails Were Well Positioned for Quarantine

Bidet attachment brand informs about the body without taking itself too seriously.

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Shinesty’s Email Marketing Aims to Entertain With Irreverent Content

CMO Jens Nicolaysen said the party apparel brand finds inbox success by not seeking to please everyone.

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Bed Bath & Beyond’s New Design Service Brings the Dorm Room Home

In a difficult back-to-school season, the home goods retailer looks to stand out.

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Email Marketing Performance Has Skyrocketed. How Should Strategies Evolve in a Pandemic?

With email revenue up 86%, experts said brand messaging needs to consider customer mindsets and environments.

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Walmart’s Voice Device Will Help Employees With Day-to-Day Tasks and Emergency Situations

Walmart's Ask Sam app offers answers to associates and customers in real time.

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4 Keys to Modernizing Customer Experience Measurement Strategies

SAS's Jennifer Chase on what marketers should consider to evolve attribution.

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How Should Brands Approach the Customer Experience Now and After the Pandemic?

Experts from Blue Acorn iCi and Snipes on leveraging data and digitally recreating stores to improve the user journey.

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Wix Adds New Flexible Design Tech Tools and Ecommerce Services

The offering is geared specifically to professional web developers and agency creatives.

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In Partnering With Alibaba, U.S. Brands Learn Lessons in Ecommerce

From livestreaming to exclusive product offerings, U.S. brands glean important insights from China.

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Wholesale Brands, Stuck With Excess Inventory, Find Inventive Ways to Entice Shoppers

Apparel companies Duer, Paige, Vuori and Cuts Clothing all pivot to new models as retailers cancel orders.

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What Marketers Can Learn From Chinese Brands’ Approach to Covid-19

The power of digital technology is key in marketing during Covid-19.

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VaynerX Launches VaynerCommerce Following Acquisition of Lucid Fusion

The company aims to help clients achieve sustainable growth through ecommerce, according to president Zubin Mowlavi.