Ulta Beauty’s CMO Dishes on Partnership With Target
Target's past experience with such collaborations was also a selling point for Ulta, Haus said. She specifically citied the department store’s ongoing joint efforts with Disney, Levi’s and now FAO [...]
Want to Find Customers Online? Here’s How They’re Searching for You
Discovering product purchase intent via search behavior yields sales.
Beyoncé and Peloton Launch Music-Fueled Partnership Celebrating HBCUs
Multiyear deal kicks off with Homecoming-themed music workouts.
Neiman Marcus’ Iconic Christmas Book Returns in Print Form
Apart from achieving balance between old approaches and new ones, the luxury retailer's digital evolution remains front and center.
Pandemic Purchase Patterns Shake Up Holiday Performance Marketing Campaigns
Cardlytics data shows in-store shopping is down, but remains the No. 1 way consumers spend.
How Do You Create a Successful Brand Collaboration in a Crowded Market?
Experts say brands should opt for functionality over buzz for long-term impact.
Nike and Adobe Challenge College Students to Reimagine the Customer Journey
The two are teaming up for the software company's annual analytics competition.
How Walmart Plans to Become a Force for Good
The retail giant put in place a number of initiatives this year to improve its record on the environment and diversity.
Levi’s Brings the In-Store Experience Online for Modern Shoppers
Shifting to a DTC approach to focus on Gen Z and millennials increased conversion ratios and product views.
Walmart Will Host Socially Distant Trick-or-Treating and Tailgate Events at Stores This Fall
The retailer is also extending its summer camp series, hosted by Neil Patrick Harris.
Hinge and Headspace Want to Calm Pre-Date Nerves and Self-Doubt
Dating app introduces 2 audio meditations ahead of World Mental Health Day.
Brooklinen’s Email Marketing Relies on Transparency and Triggered Sends
Bed and home essentials brand aims to create lasting customer relationships through the inbox.
Vita Coco Is Surprising Fans With Personalized Coconuts in the Mail
Beverage brand's snail-mail campaign celebrates World Coconut Day.
Uber Urges Those Who Tolerate Racism to Delete the App
Ride-sharing company’s new campaign addresses racial injustice and is tied to March on Washington anniversary.
Tushy’s Butt Health and Anti-Toilet Paper Emails Were Well Positioned for Quarantine
Bidet attachment brand informs about the body without taking itself too seriously.