Ikea’s New U.S. App Bridges At-Home and In-Store Shopping
Among the new features is more options for delivery and pickup.
Camp + King Snaps Up AOR Duties for Purpose-Led DTC Unicorn Grove Collaborative
The natural household and personal care company is valued at around $1.2 billion and is poised for a big 2021.
Hinge Redesign Aims to Streamline the Online Dating Process
New prompt features and hand-drawn illustrations cater to singles trying to find love in a pandemic.
Sephora Will Open Shops Inside Kohl’s, Ending a Long Partnership With JCPenney
"Kohl's has made the very smart move of jumping aboard the beautifully packaged, wonderfully scented Sephora train."
A Majority of CEOs Will Change How Their Companies Interact With Consumers
The report contains some eye-opening findings regarding the chasm between CMOs and CEOs on the need to fundamentally change to an experience model: only four-in-10 CMOs agree with the CEOs.
Facebook Agrees to Acquire CRM Platform Kustomer
The team will join the social network, and the service will continue to operate.
What Marketers Should Know Before Building an Amazon Keyword Strategy
Keyword buying on Amazon is only part of its ranking algorithm, but it’s an important one.
Ulta Beauty’s CMO Dishes on Partnership With Target
Target's past experience with such collaborations was also a selling point for Ulta, Haus said. She specifically citied the department store’s ongoing joint efforts with Disney, Levi’s and now FAO [...]
Want to Find Customers Online? Here’s How They’re Searching for You
Discovering product purchase intent via search behavior yields sales.
Beyoncé and Peloton Launch Music-Fueled Partnership Celebrating HBCUs
Multiyear deal kicks off with Homecoming-themed music workouts.
Neiman Marcus’ Iconic Christmas Book Returns in Print Form
Apart from achieving balance between old approaches and new ones, the luxury retailer's digital evolution remains front and center.
Pandemic Purchase Patterns Shake Up Holiday Performance Marketing Campaigns
Cardlytics data shows in-store shopping is down, but remains the No. 1 way consumers spend.
How Do You Create a Successful Brand Collaboration in a Crowded Market?
Experts say brands should opt for functionality over buzz for long-term impact.
Nike and Adobe Challenge College Students to Reimagine the Customer Journey
The two are teaming up for the software company's annual analytics competition.
How Walmart Plans to Become a Force for Good
The retail giant put in place a number of initiatives this year to improve its record on the environment and diversity.