Alt Image Text

How An Engaged Community Keeps Peloton Pedaling Its Way to Success

Members are highly engaged online, whether on the Peloton platform or through social media channels, explains Jayvee Nava, VP of Community.

Alt Image Text

Sales Associates Are Evolving to Become the New Rising Stars of Retail

The role is moving out from behind the cash registers to digital brand ambassadors.

Alt Image Text

What It’s Like to Tour Johnnie Walker’s New $200 Million Brand House in Scotland

From arrival to exit, the Princes Street experience in Edinburgh is a multi-sensory spectacle.

Alt Image Text

Aidy Bryant Reveals Old Navy’s New Inclusive Styles and Pricing in Latest Campaign

Old Navy is making its As part of the brand's transformation, the size of the clothing will no longer determine its styles nor the price tag

Alt Image Text

How Gemist Plans to Become the Build-A-Bear of Jewelry

The digitally native startup is disrupting the industry with an experiential design process.

Alt Image Text

Uncommon Studio Hires Former Lida CEO Jonathan Goodman to Lead CX Division

It will offer data-led CX while also being able to create digital products and services for clients.

Alt Image Text

VCCP Completes Leadership Team for Customer Experience Arm

Ewings has held leadership roles in London-based design consultancies such as Fjord, Potato, Ustwo, Code and Theory and Big Radical, while James was previously global client partner and head of [...]

Alt Image Text

Streaming the Olympics Shouldn’t Be This Tricky

NBC’s Peacock presents a challenging and ultimately disappointing user experience.

Alt Image Text

What Happens When Brands View Customers As Business Partners

Putting customer experience at the core.

Alt Image Text

Athleta Unveils Well-Being Platform to Engage Women Customers

Athleisure brand partners with Obé Fitness to offer exclusive content.

Alt Image Text

American Eagle Focuses on Denim in Back-to-School Campaign

With many students returning to in-person learning, the brand's imagery focuses on the joy of friends reunited.

Alt Image Text

Walmart Partners With Adobe to Sell Its Retail Technology

‘We’ve built new capabilities to serve the evolving needs of our own customers,’ said John Furner, CEO of Walmart U.S., in a statement.

Alt Image Text

The Future of Bed Bath & Beyond Is Encapsulated in This Reimagined Store

The renovated space in New York showcases private label, omnichannel and shop-in-shops.

Alt Image Text

Harry Potter Goes Experiential in New York, Pointing to Retail’s Future

Two new virtual reality experiences add magic to shopping.

Alt Image Text

Mack Weldon Wants Guys to Know It’s More Than Just Underwear

The new 'Buy Some Time' campaign is the first under CMO Talia Handler.