What Marketers Can Learn From Chinese Brands’ Approach to Covid-19

The power of digital technology is key in marketing during Covid-19.

VaynerX Launches VaynerCommerce Following Acquisition of Lucid Fusion

The company aims to help clients achieve sustainable growth through ecommerce, according to president Zubin Mowlavi.

Marketers Must Humanize and Personalize the Grocery Ecommerce Experience

Incorporate emotions, tiers and incentives for ecommerce of the near future.

Hinge Will Give You $100 If You Go on a Date for National Day of Unplugging

The dating app Hinge is offering $100 e-gift cards to pause their accounts and go on a date between March 6 and 7.

This DTC Natural Deodorant Brand Offers an Eco-Friendly Trade-in for Curious Consumers

Each & Every launched a weeklong program that gives consumers free deodorant in exchange for their old sticks.

Why You Should Think Irrationally in 2020 Like These Brands Did

Five examples show how outside-the-box thinking helps boost large-scale outcomes.

Why Lowe’s and Target Brought Their Technology Teams In-House

Insourcing gives retailers more control—if they can afford it.

Fandom Is Serious Business for the Creative Director Behind the KFC Dating Game

The creative director behind the KFC dating simulator knows fandom is a serious business.

5 Retail Predictions for 2020

This coming year is already shaping up to be a banner year in customer experience, personalization and voice.

Burger King Offers Free Impossible Whoppers for Holiday Flight Delays

The fast-food brand will give consumers a free coupon if they enter flight delay information on the Burger King app.