Few things are more important in the world of business than customer experience. Whether a brand’s customers are middle-class families who need landscaping services or luxury clients buying multimillion-dollar yachts, offering a positive customer experience is the only way a company can become and remain successful. Keeping up with the latest in customer experience campaigns, creative strategy, organizational behavior, client services, and related concerns is vital for any brand to succeed. Looking toward other brands’ strategies and success stories is one source for ideas.
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Why You Should Care More About Customer Satisfaction Than You Currently Do

And how to measure what your shoppers are feeling.

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The Magic of Marketing With Amazon Prime Video and Studios  

Ukonwa Ojo unveils Amazon’s recipe to marketing success 

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Inspiring Content That Drives Subscriptions With Showtime  

Showtime's journey to finding a balance between old and new content

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Sustainability Pledges Without Accountability Hurt All Brands

Don't miss an opportunity to cultivate community.

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Only 2% of Sites Meet Accessibility Standards. Let’s Change That.

Long sentences and the use of jargon are just a few of the major barriers for consumers with disabilities.

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Memory Marketing Makes the Most of Customer Experiences

A simple yet powerful call to action can be inviting the customer to relive a memory and share it with others.

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Tips For Driving Sales Despite Lingering Supply Chain Ramifications

How brands can help consumers overcome sticker shock.

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Supply Chain Problems Are Less of an Obstacle for Retailers That Planned Ahead

We asked Target, Lowe's, Party City and Walmart about the coming holiday season.

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Earning the Right to Customer-Driven Growth by Instilling Trust

Advice from the ‘godmother of customer experience’ on how brands can keep up with consumers by using specific goals.

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Award-winning Creative Is Great but Consumers Are Still Waiting 10-Plus Minutes on Hold

Call volume and wait time more than doubled over the pandemic; it’s time to take customer service as seriously as advertising

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5 Marketing Mistakes Made by CBD Brands (And How to Avoid Them)

The new multi-billion-dollar industry has already seen a few advertising blunders in its short time span.

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JCPenney Outlines New Beauty Offering to Replace Sephora

The department store chain plans to roll out the concept to all locations by 2023.

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As Events and Meetings Go Hybrid, Can Real-Time Sentiment Analysis Help ‘Read’ the Room?

“Bad meetings waste time and impact morale, yet studies show at least half of meetings are classified as unproductive,” Shim, who serves as Read’s co-founder and CEO, told Adweek. “Read [...]

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Ikea Sees Opportunity for Physical and Digital Growth After the Pandemic

The home furnishings retailer plans to add stores and modernize its infrastructure.

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3 Ways to Boost Digital Engagement With Better Accessibility Solutions

The online experience for 1.3 billion people with disabilities remains woefully limited at best.