Portrait of Tom Denari

Tom Denari

Tom Denari is president and principal of Young & Laramore (Y&L), a full-service ad agency based in Indianapolis.

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Recognize If Your Brand Has a ‘Problem’ Before You Become the Big Next Failed Retailer


Perhaps tricking customers isn’t the best marketing strategy.

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Brands—Even Those in ‘Boring’ Industries—Can Use Humor in Their Marketing


It can come across as more confident and engaging.