Tom Denari

Tom Denari

Opinion Contributor
Tom Denari is president and principal of Young & Laramore (Y&L), a full-service ad agency based in Indianapolis.

Recognize If Your Brand Has a ‘Problem’ Before You Become the Big Next Failed Retailer

Perhaps tricking customers isn’t the best marketing strategy.

Brands—Even Those in ‘Boring’ Industries—Can Use Humor in Their Marketing

It can come across as more confident and engaging.