Tom Denari Opinion Contributor @TomDenariTom Denari is president and principal of Young & Laramore (Y&L), a full-service ad agency based in Indianapolis. Voice Recognize If Your Brand Has a ‘Problem’ Before You Become the Big Next Failed Retailer Perhaps tricking customers isn’t the best marketing strategy. Voice Brands—Even Those in ‘Boring’ Industries—Can Use Humor in Their Marketing It can come across as more confident and engaging.