Recognize If Your Brand Has a ‘Problem’ Before You Become the Big Next Failed Retailer

Perhaps tricking customers isn’t the best marketing strategy

Four people standing around a statue; Above the statue reads a sign that says 'Palessi'
Palessi may have been fun, but it didn't help save the brand. Payless

Recently, Payless revealed that it will soon be closing all of its 2,500 shoe stores. It wasn’t the most earth-shattering news, but seeing the story reminded me of their Palessi stunt back in November.

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@TomDenari Tom Denari is president and principal of Young & Laramore (Y&L).