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PARK CITY, Utah—The Sundance Film Festival’s 2024 brand partners are playing a big role on Main Street.
It’s tough to travel a single block without spotting an activation. Festival goers can visit DoorDash’s pop-up convenience store, or rest in one of several brand-sponsored lounges. Adobe, Acura, Audible, Canon, Chase Sapphire, Dropbox, Hyatt, Shutterstock, United Airlines and United Talent Agency (UTA) all have dedicated spaces to host guests and are running their own programming.
Media also have a presence at the festival this year, including publications Deadline, IndieWire, The Cut, Variety and Vulture.
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