Megan Thee Stallion’s Advice to Next Gen of Creators: ‘Don’t Be a Walking Commercial’
The Hot Girl Coach shares with thee hotties at Social Media Week how to attract the ideal target audience.
The Social Playbook Is Dead. Long Live the Social Philosophy
When brands abide by a rigid rule book, it eliminates the space to play.
Why CeraVe, Velveeta and Bottega Veneta Are Putting the Paparazzi on Speed Dial
Celebrity walk shots are further blurring the line between marketing and entertainment.
Disrupt the Annual Brand Prank War by Focusing on Strategy, Not Stunts
There is potential to disrupt the annual brand tradition by going beyond the Instagram post.
Creating With Purpose: 15 Brazilian Pioneers Challenging the Ad Industry
While the rest of adland is chasing awards, these creatives are questioning the status quo.
Tribeca Festival Expands Its X Programming and Awards for Advertisers
As demand for branded entertainment escalates, festival leaders are creating more networking spaces at the intersection of marketing and film.
What’s the Deal With The Netflix Effect?
CMO Marian Lee is putting Netflix at the center of culture to drive viewership and capture ad budgets.
State of Creativity: Client-Agency Relations Show ‘Significant Strain’
The latest State of Creativity Report found 45% of creatives said client relationships were "difficult."
Oscars 2024 Preview: The Ad Moments to Watch
The advertising and marketing moments to expect from the 2024 Oscars.
Drew Barrymore Calls Aging ‘A Privilege’ in Dove Campaign
Dove, with help from Drew Barrymore, continues to address the ills of social media head-on, specifically the TikTok trend that has tweens snapping up anti-aging products.
Regulators Find a New Way to Ban Calvin Klein’s FKA Twigs Ad
The original ban deemed the ad 'objectifying,' which was reversed.
Lego’s Message to Girls and Their Parents: Ditch Perfectionism
Lego reveals gender biases in everyday language as it aims to boost girls' creative confidence through a global initiative.
What Gap’s Tyla Reset Says About Virality, Nostalgia and Relevance
Gap's Y2K-inspired strategy moves the brand forward while reflecting on its 1990s and 2000s heyday.
What Happened When Ikea Decided to Run Its First Global Campaign After 80 Years
McCann Worldgroup is helping the retailer showcase the magic of home amid cost-of-living crisis.
This Marketer’s Pottery Is a Love Letter to Chinese Culture
NBCUniversal's Josephine Zhu took leap of faith into ceramics and rediscovered her heritage.