Megan Thee Stallion’s Advice to Next Gen of Creators: 'Don’t Be a Walking Commercial'

The Hot Girl Coach shares with thee hotties at Social Media Week how to attract the ideal target audience

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Megan Thee Stallion has always had a front-row seat to the evolution of content creation on social media. The rap superstar first started posting her freestyle videos on YouTube as early as the 2010s before her rap in a Houston artist cypher went viral on social media in 2016. The Grammy Award-winning artist’s original content has only grown a bigger following since her YouTube days. Her social posts now consist of magazine covers, glam shots, tour posters and more clips of trending hits.

Thee Hottie took the stage at ADWEEK’s Social Media Week to share her advice on how to cut through the noise, her go-to applications for media consumption and what is on Hot Girl Meg’s agenda this summer.

Staying true and feeling good

The philanthropist reflected on the evolution of her content, which started out as fun...



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