Megan Thee Stallion, aka the “Hot Girl Coach,” has landed in Planet Fitness’ orbit as “Mother Fitness,” and she is here to change fitness for everybody-ody-ody-ody-ody.
The Grammy-winning rapper, actor and mental and physical health advocate is the headliner for the company’s “Big Fitness Energy For All” campaign. In the hero spot, “Mother Fitness,” she appears as a purple-hued, ethereal being saving her “hotties” from “toxic instructors, shady scammers and fitspo fakes” and transporting them to the “Judgement Free Zone” of Planet Fitness.
Social content for the campaign includes “The Real ‘Squat Girl Fit’ Challenge” on TikTok for fans looking to “drop a squat.”
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