Planet Fitness and Megan Thee Stallion Save Workouts From 'Fitspo Fakes'

With the ‘Hot Girl Coach,’ the fitness brand aims to resonate with a social-savvy audience

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Megan Thee Stallion, aka the “Hot Girl Coach,” has landed in Planet Fitness’ orbit as “Mother Fitness,” and she is here to change fitness for everybody-ody-ody-ody-ody. 

The Grammy-winning rapper, actor and mental and physical health advocate is the headliner for the company’s “Big Fitness Energy For All” campaign. In the hero spot, “Mother Fitness,” she appears as a purple-hued, ethereal being saving her “hotties” from “toxic instructors, shady scammers and fitspo fakes” and transporting them to the “Judgement Free Zone” of Planet Fitness.

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