Brian Sheehan is a professor of advertising at Syracuse University. Prior to academia, he spent 25 years with Saatchi & Saatchi. He is also a member of our Adweek Academic Council.
What Brands Can Do With Search Until TV Provides Better Measurement
Measurability is at the heart of TV’s problem.
The NFL’s Latest PSAs Are a Hail Mary for Fixing Its Brand Image
They are an announcement that the NFL is apologizing for its past behavior and is trying to do something to make things better.
The Future of TV Will Look Like Cable, Except Better for Viewers
TV audiences are finally going to be able to bundle packages the way they’ve always wanted.
Perhaps It’s Time for Brands to Avoid Taking a Stand
Unless it’s intrinsically linked with their mission.
The Rise of AI and Data Usage Are Blurring the Lines Between Personalization and Creativity
Advertising is a science and an art.
How Nike Made a Statement and Became More Than Simply a Product or Sponsor
Their commitment to their values solidified their status as a brand.
Holding Companies Are in Flux, Which May Lead to Less Diverse Portfolios
They are developing into core agencies as the ad industry transforms.
The Key to a Winning Amazon Ad Strategy? Go Big Everywhere Else
Syracuse Professor Brian Sheehan says top-of-funnel marketing now is vital to secure your place in shoppers' habits tomorrow.
Advertisers Need to Stop Chasing Engagement and Get Back to Focusing on Awareness
Lodge yourself in people's memory, not their social feeds, advises advertising professor Brian Sheehan.