Brian SheehanOpinion ContributorBrian Sheehan is a professor of advertising at Syracuse University. Prior to academia, he spent 25 years with Saatchi & Saatchi. Voice The Rise of AI and Data Usage Are Blurring the Lines Between Personalization and Creativity Advertising is a science and an art. Voice How Nike Made a Statement and Became More Than Simply a Product or Sponsor Their commitment to their values solidified their status as a brand. Voice Holding Companies Are in Flux, Which May Lead to Less Diverse Portfolios They are developing into core agencies as the ad industry transforms. Voice The Key to a Winning Amazon Ad Strategy? Go Big Everywhere Else Syracuse Professor Brian Sheehan says top-of-funnel marketing now is vital to secure your place in shoppers' habits tomorrow. Voice Advertisers Need to Stop Chasing Engagement and Get Back to Focusing on Awareness Lodge yourself in people's memory, not their social feeds, advises advertising professor Brian Sheehan.