Brian Sheehan

Brian Sheehan

Opinion Contributor
Brian Sheehan is a professor of advertising at Syracuse University. Prior to academia, he spent 25 years with Saatchi & Saatchi.

Perhaps It’s Time for Brands to Avoid Taking a Stand

Unless it’s intrinsically linked with their mission.

The Rise of AI and Data Usage Are Blurring the Lines Between Personalization and Creativity

Advertising is a science and an art.

How Nike Made a Statement and Became More Than Simply a Product or Sponsor

Their commitment to their values solidified their status as a brand.

Holding Companies Are in Flux, Which May Lead to Less Diverse Portfolios

They are developing into core agencies as the ad industry transforms.

The Key to a Winning Amazon Ad Strategy? Go Big Everywhere Else

Syracuse Professor Brian Sheehan says top-of-funnel marketing now is vital to secure your place in shoppers' habits tomorrow.

Advertisers Need to Stop Chasing Engagement and Get Back to Focusing on Awareness

Lodge yourself in people's memory, not their social feeds, advises advertising professor Brian Sheehan.