Not Selling on Amazon? That Doesn’t Mean You Shouldn’t Advertise There

Here's why you might seriously consider non-endemic advertising on retail media networks for your non-packaged good

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Why on earth would a brand whose product can’t be boxed up and shipped out advertise on a retail media network, you ask? Let me count the ways. But first, what is non-endemic advertising, and why is it effective?

Non-endemic advertising is precisely what it sounds like: brands that are not endemic to a retailer’s site and cannot be purchased on that site advertising on that site anyway.

As data privacy continues to become the norm across the open web, the data housed within retail media networks has become immensely valuable.



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