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Generally speaking, mattress shopping isn’t a fun experience. It’s a necessity every few years that consumers grin and bear, or maybe just bear. But add a tour of a tiny house, a generous layout of local sweet treats and a “dream jar” filled with irresistible discounts? At that point, you have the seeds of a memorable experience that just happens to include mattresses.
Therein lies the success of Allswell’s Tiny Home mobile marketing tour. One of the newer mattress startups, Allswell wanted to introduce people to its product in a disarming and enjoyable way.