Famed for Goofy Ads, Mattress Brand Purple Decides It's Time to Grow Up a Little

'Sleep Better. Live Purple' marks the 8-year-old brand's first refresh

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Let’s play a game of Guess the Advertiser. Ready? Picture an attractive young woman in a sundress strolling through a field of lavender—in Provence, perhaps, or maybe someplace in Portugal. She trails her hands along the blossoms, then luxuriates on her back amid the luscious hedges.

What brand would use footage like this? L’Occitane, right? Or maybe it’s Chanel. Or wait—how about Mrs. Meyer’s lavender-infused dish soap?

Wrong on all three. This clip is the latest creative work for a web-based mattress brand.

It’s Purple—appropriately

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