How to Promote Accessibility in Your Email Marketing Campaigns

Making good on this commitment requires a change in aesthetics and in mindset

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Approximately one in four people in the United States, a total of 61 million Americans, live with some form of disability. Conditions vary widely in severity and functionality, but the fact remains that accessibility must be baked into every element of a company’s business and marketing strategy, especially given the shift to hybrid work and digital offices. Otherwise, organizations run the risk of alienating and excluding 25% of the U.S. population.

For email marketers, our primary concerns are audio-visual challenges and conditions like dyslexia, colorblindness and astigmatism, which make it harder to digest written content.



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