A Christmas Campaign in London Centers Colorblind Consumers

Glasses brand Enchroma raises awareness of the issue across London underground stops

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Around the world one in 12 men and one in 200 women suffer from color vision deficiency (CVD), according to the Colour Blind Awareness organization. That’s 350 million people globally with almost 3 million in the United Kingdom alone. In fact, some of the world’s most influential people, including Mark Zuckerberg and Prince William, are colorblind.

For over a decade now, Enchroma, which produces glasses that help wearers with colorblindness, has been on a mission to help support those living with the issue to be able to see the whole spectrum while spreading awareness of CVD, which the company says is rarely discussed.




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