A Christmas Campaign in London Centers Colorblind Consumers

Glasses brand Enchroma raises awareness of the issue across London underground stops

Around the world one in 12 men and one in 200 women suffer from color vision deficiency (CVD), according to the Colour Blind Awareness organization. That’s 350 million people globally with almost 3 million in the United Kingdom alone. In fact, some of the world’s most influential people, including Mark Zuckerberg and Prince William, are colorblind.