Study Shows Brands Need to Do a Better Job Reaching People With Disabilities

Many still have trouble accessing content easily

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One glaring oversight is leading many marketers to fail to connect with a substantial audience.

A recent study found that brands need to prioritize accessibility and inclusivity in their communications planning to more effectively reach people with disabilities.

Communications agency Current Global, media investment and intelligence company Magna and IPG Media Lab conducted the “Digital Accessibility: The Necessity of Inclusion” study, which found that while people with disabilities, representing 15% of the global population, consume all types of media, many of those people have trouble accessing content comfortably and easily.

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