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To bring awareness to dyslexia, Dentsumcgarrybowen has created a website and series of faux children books that aim to give people a sense of what it’s like to live with the learning disability.
Created for nonprofit Dyslexia Canada, the “It’s Hard to Read” campaign aims to sensitize the public around what it’s like for children living with dyslexia on a day-to-day basis. Dyslexia affects roughly 15-20% of people worldwide, according to figures from the International Dyslexia Association. Available in English and French, the campaign features a website that presents a dizzying array of words that only become clearer as the user scrolls down.