Trump and Biden Double Down on Email Fundraising Strategies

The campaigns are over, but the candidates still need donors for a new fight


Before Election Day, President Donald Trump and former Vice President Joe Biden’s campaigns had predictable strategies for reaching folks via email.

Trump’s team leaned into persistence and forcefulness with its messaging and calls for donations, regularly sending subscribers as many as 10 to 25 emails per day. Biden’s team opted for messaging that highlighted policies and stressed beating Trump, while still nudging supporters to chip in.

As the American people continue to wait for election results, both campaigns have pivoted their email marketing strategies, asking people to donate in anticipation of long legal battles and vote recounts.

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