The Strategist Doubles Down on Email to Help Guide Holiday Shoppers

Product review site's newsletter strategy includes daily gift ideas paired with exclusive discounts

The Strategist highlighted gift ideas small businesses in its Dec. 1 newsletter. The Strategist

As the Covid-19 pandemic drives more holiday shopping online this year, The Strategist is leveraging email marketing to do what it does best all year round: help its readers shop better, and maybe just as importantly, score deals. Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.