The Strategist Doubles Down on Email to Help Guide Holiday Shoppers

Product review site's newsletter strategy includes daily gift ideas paired with exclusive discounts

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As the Covid-19 pandemic drives more holiday shopping online this year, The Strategist is leveraging email marketing to do what it does best all year round: help its readers shop better, and maybe just as importantly, score deals. 

New York Magazine’s editorial product recommendation and gift guide site has launched a 20-day newsletter series for subscribers offering Gift of the Day recommendations and deals, as well as discounts exclusive to the inbox. For the series, which is running Dec.

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