Portrait of Ian Zelaya

Ian Zelaya

Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience. Previously, he was an editor for BizBash and a reporter for Baltimore Style magazine and Washington Jewish Week. He has a degree in mass communication from Towson University and lives in Brooklyn.

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How Will the Pandemic Impact Super Bowl 2021’s OOH Advertising?

Brand Marketing

Lower attendance means Tampa Bay's Big Game could look different.

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This Verizon-Powered Virtual Art Experience Brings The Met to You

Brand Marketing

Visitors can explore digital galleries and play games that unlock AR versions of artwork.

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Marketing Platform Klaviyo Now Offers PrestaShop Integration

Performance Marketing

Merchants can automate personalized messaging to customers using data from the ecommerce hub.

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Exclusive: Cannes Lions Says It Will Move Forward With an In-Person Festival in 2021

Agencies

Even with a Covid-19 vaccine rollout, advertisers are hesitant to travel to the French Riviera in June.

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The Big Trends That Will Influence Creativity in 2021, According to Adobe Stock

Creativity

Report highlights content across design, visual, motion and audio.

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Vita Coco Will Help Cure Post-2020 Hangovers at Home

CPG

New Year’s Day campaign includes a Postmates partnership, an AI device and custom Venmo stickers.

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Twitter Billboards Show We Coped With the Horrors of 2020 by Tweeting About It

Year in Review

Dionne Warwick, naturally, is front and center in the year-end OOH campaign.

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Tito’s Vodka Campaign Shows the Reality and Necessity of Shelter Dog Transport

Performance Marketing

Fundraising series for 3 nonprofits also includes a media partnership with WeRateDogs.

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Samsung Taps Paul Mescal to Capture a Turbulent 2020 Through Modern Dance

Creativity

Normal People star helps launch platform supporting young artists who have lost working during the pandemic.

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How Nascar Got Quarantined Fans to Tune Into Virtual Races

Adapting to Crisis

The persistent marketing move that produced a 40% conversion rate.