Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience. Previously, he was an editor for BizBash and a reporter for Baltimore Style magazine and Washington Jewish Week. He has a degree in mass communication from Towson University and lives in Brooklyn.
Creative Agency Compound Joins Forces With Experiential Studio Helo
The partnership aims to combine talents to craft culturally relevant brand experiences.
The Dodo Reimagines Experiential Franchise With Virtual Guidance for Dog Owners
The pandemic didn't stop the animal brand from bringing fans the Best Dog Day Ever.
How Esports Showed Up as Dependable Entertainment in 2020
Leaders in the growing space on how pre- and post-Covid learnings will inform 2021 strategy.
A Suspenseful Barista Class? How HBO Max Is Promoting The Flight Attendant
HBO Max surprised guests during a virtual coffee-making experience.
Skillshare Wants Users to Discover Their Hidden Talents in Quarantine
Series of spots pair celebrity faces with the platform’s most popular teachers.
Dropbox and The Infatuation Want to Elevate the Work-From-Home Lunch
Program aims to mix up routines and support restaurants in three cities.
This Instagram Account Recruiting for a Moon Mission Is Actually a Showtime Stunt
Network promotes comedy series Moonbase 8 with an in-world, interactive social campaign.
With Football Fans Stuck at Home, Corona Brings the Tailgate Party to Them
Beer brand delivers game day energy with a beach-themed celebration in a box.
Beyoncé and Peloton Launch Music-Fueled Partnership Celebrating HBCUs
Multiyear deal kicks off with Homecoming-themed music workouts.
Inside Netflix and Brooklyn Museum’s Royal Virtual Costume Exhibit
Interactive tour showcases designs from The Crown Season 4 and The Queen's Gambit.
Trump and Biden Double Down on Email Fundraising Strategies
Experts said second wave of fundraising pushes will probably still compel subscribers to donate.
Apartment Therapy and Kitchn Bring Thanksgiving Food Fest to Instagram
The media brands see an appetite for virtual events and holiday content.
How Do You Create a Successful Brand Collaboration in a Crowded Market?
Experts say brands should opt for functionality over buzz for long-term impact.
Wendy’s Invites Consumers to Escape a Spooky Halloween Drive-Thru
Brand launches three-day contactless stunt in Los Angeles.
Jägermeister Launches Call to Action to Save 15 Remaining Lesbian Bars in the US
Online campaign and PSA video aim to preserve queer safe spaces in the pandemic.