Portrait of Ian Zelaya

Ian Zelaya

Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience. Previously, he was an editor for BizBash and a reporter for Baltimore Style magazine and Washington Jewish Week. He has a degree in mass communication from Towson University and lives in Brooklyn.


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How Resy Produced a 10-Course Tasting Experience in a Pandemic

Brand Marketing

Reservation platform aims to recreate the restaurant experience in your car.

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Postmates Banks on Pop Culture and Plinko to Engage Consumers

Performance Marketing

Delivery app's recent email and social campaigns for Chipotle and Blackpink spark notable engagement.

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This Virtual Toy Museum Celebrates 90 Years of Fisher-Price

Brand Marketing

Mattel-owned brand's Instagram experience also has a digital gift shop.

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Levi’s Brings the In-Store Experience Online for Modern Shoppers

Agencies

Shifting to a DTC approach to focus on Gen Z and millennials increased conversion ratios and product views.

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HBO Commissions 4 Muralists to Depict the Latinx Diaspora in New York

Outdoor

Out-of-home campaign celebrates the community and new documentary Siempre, Luis

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Hyundai’s Drive-Thru Outdoor Museum Celebrates Latinx Artists

Experiential

Auto brand partnered with L.A. art organizations to curate a free experience during Hispanic Heritage Month.

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Amazon Studios Fills a Virtual House With Real Actors and DJs for Blumhouse Films

Experiential

Event combines technology and theatrics to celebrate new films streaming on Prime Video.

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FX Taps Chefs to Redefine the American Pie for Fargo Season 4

Experiential

#FargoFlavors mails branded dessert kits to influencers, press and fans.

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First Virtual Afropunk Brings in Brands for Weekend of Entertainment and Activism

Experiential

Brand partners are fueling the free experience with interactive cause marketing hubs.

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What Direct Mail Slump? PostcardMania Saw a 26% Earnings Boost in Q3

Performance Marketing

PostcardMania’s CEO said resilient small business owners contribute to success.