Portrait of Ian Zelaya

Ian Zelaya

Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience. Previously, he was an editor for BizBash and a reporter for Baltimore Style magazine and Washington Jewish Week. He has a degree in mass communication from Towson University and lives in Brooklyn.


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Creative Agency Compound Joins Forces With Experiential Studio Helo

Agencies

The partnership aims to combine talents to craft culturally relevant brand experiences.

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The Dodo Reimagines Experiential Franchise With Virtual Guidance for Dog Owners

Adapting to Crisis

The pandemic didn't stop the animal brand from bringing fans the Best Dog Day Ever.

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How Esports Showed Up as Dependable Entertainment in 2020

Digital

Leaders in the growing space on how pre- and post-Covid learnings will inform 2021 strategy.

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A Suspenseful Barista Class? How HBO Max Is Promoting The Flight Attendant

Digital

HBO Max surprised guests during a virtual coffee-making experience.

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Skillshare Wants Users to Discover Their Hidden Talents in Quarantine

Digital

Series of spots pair celebrity faces with the platform’s most popular teachers.

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Dropbox and The Infatuation Want to Elevate the Work-From-Home Lunch

Brand Marketing

Program aims to mix up routines and support restaurants in three cities.

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This Instagram Account Recruiting for a Moon Mission Is Actually a Showtime Stunt

Streaming & OTT

Network promotes comedy series Moonbase 8 with an in-world, interactive social campaign.

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With Football Fans Stuck at Home, Corona Brings the Tailgate Party to Them

Experiential

Beer brand delivers game day energy with a beach-themed celebration in a box.

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Beyoncé and Peloton Launch Music-Fueled Partnership Celebrating HBCUs

Brand Marketing

Multiyear deal kicks off with Homecoming-themed music workouts.

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Inside Netflix and Brooklyn Museum’s Royal Virtual Costume Exhibit

Streaming & OTT

Interactive tour showcases designs from The Crown Season 4 and The Queen's Gambit.

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Trump and Biden Double Down on Email Fundraising Strategies

Politics

Experts said second wave of fundraising pushes will probably still compel subscribers to donate.

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Apartment Therapy and Kitchn Bring Thanksgiving Food Fest to Instagram

Brand Marketing

The media brands see an appetite for virtual events and holiday content.

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How Do You Create a Successful Brand Collaboration in a Crowded Market?

Brand Marketing

Experts say brands should opt for functionality over buzz for long-term impact.

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Wendy’s Invites Consumers to Escape a Spooky Halloween Drive-Thru

Experiential

Brand launches three-day contactless stunt in Los Angeles.

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Jägermeister Launches Call to Action to Save 15 Remaining Lesbian Bars in the US

Diversity, Equity and Inclusion

Online campaign and PSA video aim to preserve queer safe spaces in the pandemic.