Ian ZelayaIan is an experiential marketing reporter for Adweek where he covers brand activations and experiential trends. Previously, he was an editor for BizBash where he covered events such as CES, Sundance Film Festival, NYC Pride, and C2 Montréal. Originally from Maryland, Zelaya also was a reporter for Baltimore Style magazine and Washington Jewish Week. He has a degree in mass communication from Towson University and lives in Brooklyn. Experiential Netflix’s Charitable Holiday Pop-Ups Celebrate First Original Animated Feature The streaming service held three charitable holiday activations in major U.S. cities ahead of releasing its film Klaus. Experiential You Can Literally Slide Into DMs at Visible’s Phone-Themed Experience The Phonetopia pop-up is part of the Verizon-owned brand's ongoing marketing push in its home base of Denver. Experiential Pepsi Creates Its Own Sparkling Rosé for Bravo Fans The staple drink of Real Housewives everywhere gets a new spin at BravoCon. Experiential Angry Birds Celebrates 10th Anniversary With Anger-Powered Scooters The mobile game franchise is encouraging fans to let their emotions out in a campaign with Droga5. Experiential BuzzFeed and Chase Open a New York Knicks-Themed Pizza Parlor To celebrate the return of basketball, the partner brands have taken over a New York pizzeria—and brought along Run DMC. Experiential As Vulture Festival Turns 5, How It’s Keeping Fans and Sponsors Engaged New York Magazine's annual festival produces quirky pop culture events—and may evolve under new Vox ownership. Experiential Arby’s Opens a Steakhouse Named After LaDainian Tomlinson (for One Day) An NYC pop-up highlights the chain's new Petite Filet Steak Sandwich. Emerging Tech This AR App Imagines the Skyscraper Needed to House Toronto’s 116,000 At-Risk Families Taxi Toronto and United Way strikingly visualize the extent of the city's poverty.