Ian Zelaya

Ian Zelaya

Consumer Engagement Reporter
Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience. Previously, he was an editor for BizBash and a reporter for Baltimore Style magazine and Washington Jewish Week. He has a degree in mass communication from Towson University and lives in Brooklyn.

Experiential Agency We’re Magnetic Is Closing Due to Covid-19 Impact

Bicoastal firm is ceasing operations at the end of August.

This Rising Atlanta Agency Brings a Cool Factor to Global Brands

Six Degrees creates buzzy experiences and product designs for Budweiser and Puma.

How Adobe Uses Music’s Biggest Names to Turn Fans Into Creators

Campaigns with Lady Gaga, Billie Eilish and Marshmello drive results for software company.

Yeti Is Auctioning Off Coolers Designed by 37 Musicians to Support Concert Industry Workers

Fans can bid on coolers designed by Green Day, Reba McEntire, Leon Bridges and more.

Finish Asks Folks to Skip the Rinse in New Water-Saving Program With National Geographic

Detergent brand kicks off initiative with a virtual dinner led by chef Carla Hall.

Genius and HP Give Music Newcomers Tools to Create Original Song With Established Talent

Artists and fans can contribute to different stages of production at home.

SoFi Wants Couples to Make a Financial Plan for Happily Ever After

Relationship therapist Esther Perel and Love Is Blind stars will have tough conversations about money.

French’s Debuts Mustard Beer, an Oddly Fitting Summer Barbecue Beverage

The new brew is timed to National Mustard Day.

4 Keys to Modernizing Customer Experience Measurement Strategies

SAS's Jennifer Chase on what marketers should consider to evolve attribution.

Country Crock Plant Butter Helps Bakeries Deliver 1,000 Cakes for Quarantine Birthdays

#HomeboundBirthday supports small businesses and consumers unable to hold traditional celebrations.