Ian Zelaya

Ian Zelaya

Ian is an experiential marketing reporter for Adweek where he covers brand activations and experiential trends. Previously, he was an editor for BizBash where he covered events such as CES, Sundance Film Festival, NYC Pride, and C2 Montréal. Originally from Maryland, Zelaya also was a reporter for Baltimore Style magazine and Washington Jewish Week. He has a degree in mass communication from Towson University and lives in Brooklyn.

Chase Sapphire Taps Mark Ronson as New Music Supervisor

The record producer is part of the Sapphire Creators, a group of celebrities who will star in a new yearlong campaign.

How 9 Brands Without Super Bowl Ads Are Activating for the Big Game

Brands including Volvo, Lowe's, Visa and Rolling Stone will have digital campaigns, social media giveaways and events in Miami.

The Color Factory Offers More Than Just Instagram Fodder

Pop-up that celebrates color inspires brands and gets involved with local communities.

This CBD Brand Pop-Up Wants Your Unwanted Products

The CBD brand's temporary retail space in Miami is an extension of its "Trust The Earth" campaign that debuted in 2019.

Awkwafina Takes Over as MTA Subway Announcer With Comedy Central Partnership

Humorous messages promote the new series Awkwafina Is Nora From Queens.

Anheuser-Busch Adds 4 Beers to Growing Low-Alcohol Portfolio

AB InBev aims to have 20% of global beer volumes to come from no- and low-alcohol products by 2025.

How the North American International Auto Show Reinvents Itself for a New Decade

The influential auto event attempts to remain relevant as the industry experiences a decline.

Are Experiences the Future of Retail? Area15 in Las Vegas Will Put the Trend to the Test

Area15 will have 200,000 square feet of retail and entertainment experiences, including an innovation hub from Intel.

Booking.com Will Open a Pop-Up Resort Inspired by 2020 Resolutions

The travel booking website's latest activation features 20 suites with themes like pets, books, saving money and entertaining.

Hinge’s New Online Shop Celebrates Dating App’s Sacrificial Mascot

The dating app launched an online shop with a variety of merchandise inspired by the Hinge mascot, which can effectively be "destroyed."