Ian Zelaya

Ian Zelaya

Experiential Marketing Reporter
Ian is an experiential marketing reporter at Adweek, where he covers brand activations and experiential trends. Previously, he was an editor for BizBash, where he covered events such as CES, Sundance Film Festival, NYC Pride and C2 Montréal. Originally from Maryland, Zelaya also was a reporter for Baltimore Style magazine and Washington Jewish Week. He has a degree in mass communication from Towson University and lives in Brooklyn.

This DTC Haircare Brand Is Compensating Out-of-Work Stylists for Their Content

Prose is inviting stylists to submit their own content based on specific project requirements in exchange for payment and promotion.

Dating Apps Speak Out Against Racism and Reckon With Ethnicity Filters

Grindr, Tinder, OkCupid and more respond to racial injustice with social media posts of solidarity and plans for in-app changes.

What to Expect From Adweek’s Elevate: Creativity and Experiential Virtual Event

The 3-hour event includes speakers from HBO, Wieden + Kennedy and Jack Morton.

Giant Spoon Wins 3 Top Honors in Adweek’s 2020 Experiential Awards

Its best-in-class brand activations and industry leadership resulted in Agency of the Year, Executive of the Year and Rising Star.

HBO Max Celebrates Launch Week With Quarantine-Friendly Brand Partnerships and Digital Events

The streaming service kicked off a week of virtual events and promotions themed around its series and films.

Bumble’s New UK Campaign Stresses Importance of Maintaining Connections in Lockdown

Bumble partnered with creative agency Mother to release a 30-second ad that shows how member priorities have changed in quarantine.

3% Conference Goes Virtual With 3-Day Event in July

The Future of Work gathering has gone digital, replacing the in-person event that had been planned for October in Atlanta.

Panasonic Revamps Bring Your Child to Work Day With an Educational Virtual Family Hour

The electronics company invests in online educational events for children stuck at home.

These 3 Simple Steps Will Encourage Event Attendance Post-Pandemic

Performance Research's second survey of Covid-19's impact on live events shows how fan expectations are changing.

BlogHer Banks on Free Digital Summits to Keep Brand Audience Engaged During Quarantine

The women-focused blogging network and conference brand has hosted 2 digital summits so far, with plans to host 7 more in 2020.