Ian Zelaya Consumer Engagement Reporter ian.zelaya@adweek.comIan Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience. Previously, he was an editor for BizBash and a reporter for Baltimore Style magazine and Washington Jewish Week. He has a degree in mass communication from Towson University and lives in Brooklyn. Experiential Experiential Agency We’re Magnetic Is Closing Due to Covid-19 Impact Bicoastal firm is ceasing operations at the end of August. Diversity & Inclusion This Rising Atlanta Agency Brings a Cool Factor to Global Brands Six Degrees creates buzzy experiences and product designs for Budweiser and Puma. Marketing Innovation How Adobe Uses Music’s Biggest Names to Turn Fans Into Creators Campaigns with Lady Gaga, Billie Eilish and Marshmello drive results for software company. Adapting to Crisis Yeti Is Auctioning Off Coolers Designed by 37 Musicians to Support Concert Industry Workers Fans can bid on coolers designed by Green Day, Reba McEntire, Leon Bridges and more. Sustainability Finish Asks Folks to Skip the Rinse in New Water-Saving Program With National Geographic Detergent brand kicks off initiative with a virtual dinner led by chef Carla Hall. Marketing Innovation Genius and HP Give Music Newcomers Tools to Create Original Song With Established Talent Artists and fans can contribute to different stages of production at home. Experiential SoFi Wants Couples to Make a Financial Plan for Happily Ever After Relationship therapist Esther Perel and Love Is Blind stars will have tough conversations about money. French’s Debuts Mustard Beer, an Oddly Fitting Summer Barbecue Beverage The new brew is timed to National Mustard Day. NexTech 4 Keys to Modernizing Customer Experience Measurement Strategies SAS's Jennifer Chase on what marketers should consider to evolve attribution. Experiential Country Crock Plant Butter Helps Bakeries Deliver 1,000 Cakes for Quarantine Birthdays #HomeboundBirthday supports small businesses and consumers unable to hold traditional celebrations. 1 2 3 … 18 Next »