Ian Zelaya

Ian Zelaya

Ian is an experiential marketing reporter for Adweek where he covers brand activations and experiential trends. Previously, he was an editor for BizBash where he covered events such as CES, Sundance Film Festival, NYC Pride, and C2 Montréal. Originally from Maryland, Zelaya also was a reporter for Baltimore Style magazine and Washington Jewish Week. He has a degree in mass communication from Towson University and lives in Brooklyn.

Netflix’s Charitable Holiday Pop-Ups Celebrate First Original Animated Feature

The streaming service held three charitable holiday activations in major U.S. cities ahead of releasing its film Klaus.

You Can Literally Slide Into DMs at Visible’s Phone-Themed Experience

The Phonetopia pop-up is part of the Verizon-owned brand's ongoing marketing push in its home base of Denver.

Pepsi Creates Its Own Sparkling Rosé for Bravo Fans

The staple drink of Real Housewives everywhere gets a new spin at BravoCon.

Angry Birds Celebrates 10th Anniversary With Anger-Powered Scooters

The mobile game franchise is encouraging fans to let their emotions out in a campaign with Droga5.

BuzzFeed and Chase Open a New York Knicks-Themed Pizza Parlor

To celebrate the return of basketball, the partner brands have taken over a New York pizzeria—and brought along Run DMC.

As Vulture Festival Turns 5, How It’s Keeping Fans and Sponsors Engaged

New York Magazine's annual festival produces quirky pop culture events—and may evolve under new Vox ownership.

Arby’s Opens a Steakhouse Named After LaDainian Tomlinson (for One Day)

An NYC pop-up highlights the chain's new Petite Filet Steak Sandwich.

This AR App Imagines the Skyscraper Needed to House Toronto’s 116,000 At-Risk Families

Taxi Toronto and United Way strikingly visualize the extent of the city's poverty.