Ian Zelaya

Ian Zelaya

Experiential Marketing Reporter
Ian is an experiential marketing reporter at Adweek, where he covers brand activations and experiential trends. Previously, he was an editor for BizBash, where he covered events such as CES, Sundance Film Festival, NYC Pride and C2 Montréal. Originally from Maryland, Zelaya also was a reporter for Baltimore Style magazine and Washington Jewish Week. He has a degree in mass communication from Towson University and lives in Brooklyn.

Will Event Marketers Be Prepared for the World That Awaits Them Post-Pandemic?

Experiential marketing pros consider reduced staff and resources, moves to 2021 and the way consumers' thoughts on events will change.

Uber Urges Riders to Stay Home So It Can Help Those in Need

Uber's new campaign encourages riders to quarantine while the company helps healthcare workers.

With SXSW Canceled, The Fader Takes a Mainstay Music Experience Digital

The Fader couldn’t hold its annual Fader Fort in Austin, so it pivoted to a nine-hour digital festival with a charitable component.

Experience Good Offers Digital Hub for Experiential Marketing Solutions Amid COVID-19

Agency CSM Sport & Entertainment and tech company The Vendry hope the platform will advance the industry long after the pandemic.

COVID-19 Puts Experiential Careers on Hold for Young Talent

Young people pursuing a career in the niche marketing space now have to hold out hope and search for different opportunities.

Nonprofits Launch Programs to Support Restaurant Workers as Coronavirus Decimates Industry

Organizations with crisis response experience are helping those affected by COVID-19.

How Are Experiential Marketing Agencies Grappling With Coronavirus?

Experiential experts from across the U.S. offered their insight and outlook on the industry in the age of a pandemic.

Pepsi Makes Vanilla and Wild Cherry Dance-tastic in New Campaign

Pepsi celebrates its flavored varieties with two TV spots set to songs by the Weeknd and LMFAO.

Luxury Fashion Brands Have Different Priorities With Their Consumer Pop-Ups

Gucci Beauty, Coach and Louis Vuitton go beyond promoting their products with large-scale experiences.

How Are Brands With Activations Coping After South by Southwest’s Cancellation?

Companies had put a massive amount of effort and investment into South by Southwest, and are working to salvage the hype.