Portrait of Ian Zelaya

Ian Zelaya

Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience. Previously, he was an editor for BizBash and a reporter for Baltimore Style magazine and Washington Jewish Week. He has a degree in mass communication from Towson University and lives in Brooklyn.

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QR Codes Are Key to Connecting With Customers in a Pandemic

Performance Marketing

The technology is replacing restaurant menus, enhancing OOH and making retail experiences safer.

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Showtime Brings Shameless Fans Into the Gallagher Family Group Chat

Brand Marketing

Network leans into in-world digital stunts as an experiential alternative.

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Crowdfunded OOH Campaign Draws Attention to the #FreeBritney Movement

Out of Home

AdQuick is taking the social conversation focused on pop star’s conservatorship offline.

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Personal Care Brand OGX Takes Over a Car Wash to Introduce New Products

Brand Marketing

Parent company Vogue International sees value in contactless experiential marketing.

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Study: 6 Consumer Habits That Will Boost OOH Impact in 2021

Out of Home

Out of Home Advertising Association of America and Harris Poll data shows increased response to outdoor messaging.

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Skincare Brand Curology Amplifies Black Creators in New Digital Campaign

Diversity, Equity and Inclusion

Black History Month project also provides $50,000 in scholarships to HBCU Xavier University.

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8 Viral Moments That Defined Super Bowl 2021

The Big Game

The pandemic didn't stop the Big Game—and the tweets—from happening.

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How Pain Reliever Biofreeze Is Reaching Customers at Key Workout Moments

Performance Marketing

Biofreeze’s ‘right place, right time’ marketing strategy helps drive awareness and sales.

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Wild Turkey Takes You to Kentucky Bourbon Country Via Audio-Guided Tastings

Performance Marketing

Audio-guided tasting includes a cameo by Matthew McConaughey.

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OkCupid Gives an Inclusive—and Slightly NSFW—Update to Valentine’s Day Cards

Brand Marketing

Dating app aims to celebrate all types of relationships and boost LGBTQ+ artists.