Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience. Previously, he was an editor for BizBash and a reporter for Baltimore Style magazine and Washington Jewish Week. He has a degree in mass communication from Towson University and lives in Brooklyn.
The technology is replacing restaurant menus, enhancing OOH and making retail experiences safer.
Network leans into in-world digital stunts as an experiential alternative.
AdQuick is taking the social conversation focused on pop star’s conservatorship offline.
Parent company Vogue International sees value in contactless experiential marketing.
Out of Home Advertising Association of America and Harris Poll data shows increased response to outdoor messaging.
Black History Month project also provides $50,000 in scholarships to HBCU Xavier University.
Biofreeze’s ‘right place, right time’ marketing strategy helps drive awareness and sales.
Audio-guided tasting includes a cameo by Matthew McConaughey.
Dating app aims to celebrate all types of relationships and boost LGBTQ+ artists.