OkCupid Gives an Inclusive—and Slightly NSFW—Update to Valentine’s Day Cards

Dating app aims to celebrate all types of relationships and boost LGBTQ+ artists

Members can download cards to send to friends and significant others, or share on social media. OkCupid

Romantics celebrating this Valentine’s Day will have to get extra creative given the limited options for public intimacy given the ongoing pandemic. Since sending a love note isn’t off limits during Covid-19, OkCupid wants to help folks upgrade their card game with some new options that capture the diversity of relationships in 2021. 

ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.