How Pain Reliever Biofreeze Is Reaching Customers at Key Workout Moments

Behind the ‘right place, right time’ marketing strategy

Biofreeze's ongoing strategy extends its The Pain Is Coming digital campaign. Biofreeze

The category of topical pain relievers is pretty under-penetrated. And it’s not necessarily the sexiest in the CPG space either.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in. Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.