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More than 2.5 million people have visited the Kentucky Bourbon Trail in the last five years. Naturally, the trail has gone cold the past several months due to the Covid-19 pandemic, which has made it difficult for whiskey enthusiasts to go to their favorite distilleries in person.
Wild Turkey is hoping to console whiskey aficionados by bridging the physical distance between their homes and its Lawrenceburg, Kentucky distillery via guided tastings accessible through Amazon Alexa and Google Assistant devices.