Wild Turkey Takes You to Kentucky Bourbon Country Via Audio-Guided Tastings

Campari brand's first voice-activated experience includes a cameo by Matthew McConaughey

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More than 2.5 million people have visited the Kentucky Bourbon Trail in the last five years. Naturally, the trail has gone cold the past several months due to the Covid-19 pandemic, which has made it difficult for whiskey enthusiasts to go to their favorite distilleries in person.

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