Wild Turkey Takes You to Kentucky Bourbon Country Via Audio-Guided Tastings

Campari brand's first voice-activated experience includes a cameo by Matthew McConaughey

More than 2.5 million people have visited the Kentucky Bourbon Trail in the last five years. Naturally, the trail has gone cold the past several months due to the Covid-19 pandemic, which has made it difficult for whiskey enthusiasts to go to their favorite distilleries in person.