Crowdfunded OOH Campaign Draws Attention to the #FreeBritney Movement

AdQuick is taking the social conversation focused on pop star’s conservatorship offline

billboard among cars that says #FreeBritney
A mockup of AdQuick's #FreeBritney billboard, which will go live in L.A. later this month. AdQuick

Britney Spears has been held under a court-sanctioned conservatorship overseen by her father, Jamie Spears, since 2008. But the pop icon’s situation is suddenly changing, thanks in part to Hulu’s release of The New York Times Presents: Framing Britney Spears documentary this month.

ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.
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