Study: 6 Consumer Habits That Will Boost OOH Impact in 2021

The oldest form of advertising is poised to take advantage of 'digital fatigue'

consumer-boost-ooh-impact-2021 — People living in large cities have become more receptive to OOH messaging since September 2020. Mike Kline/ Getty Images

February 10, 2021

Consumers in large cities appear to want a break from their digital devices during the pandemic, a feeling that may allow out-of-home advertising to continue thriving in 2021.

Ian Zelaya

ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.