Study: 6 Consumer Habits That Will Boost OOH Impact in 2021

The oldest form of advertising is poised to take advantage of 'digital fatigue'

People living in large cities have become more receptive to OOH messaging since September 2020. Mike Kline/ Getty Images

Consumers in large cities appear to want a break from their digital devices during the pandemic, a feeling that may allow out-of-home advertising to continue thriving in 2021. Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.