Study: 6 Consumer Habits That Will Boost OOH Impact in 2021

The oldest form of advertising is poised to take advantage of 'digital fatigue'

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Consumers in large cities appear to want a break from their digital devices during the pandemic, a feeling that may allow out-of-home advertising to continue thriving in 2021. 

That’s one of the findings contained in a report by the Out of Home Advertising Association of America (OAAA) and the Harris Poll. The study, Consumer Insights & Intent: Q1 2021, breaks down results from an online survey of 1,000 representative U.S. adults conducted Jan. 15-20.

The new data shows people, especially those who live in large cities, have become more receptive to outdoor messaging as they’re increasingly tired of looking at their smartphones.



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