8 Viral Moments That Defined Super Bowl 2021

The pandemic didn't stop the Big Game—and the tweets—from happening

The Weeknd performs onstage during the Pepsi Super Bowl LV Halftime Show at Raymond James Stadium on Feb. 7, 2021 in Tampa, Fla. Kevin Mazur/Getty Images for TW

As one of America’s biggest cultural events, the Big Game is responsible for some of the most discussed moments on the Internet each year. Millions of people had thoughts to share on Twitter about Super Bowl 55, which saw the Tampa Bay Buccaneers defeat the Kansas City Chiefs 31 to 9.

ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.