For Its Super Bowl Ad, NFL Looks to the Past to Embrace the Future

An ambitious AI project revives Vince Lombardi to deliver a message of unity

When Tim Ellis arrived at the NFL as its CMO in 2018, his plans were ambitious and the path was clear. Embracing what Ellis calls a “helmets off” strategy, the focus was not just on elite athleticism but players’ contributions as human beings, getting them closer to fans.

Fastest Growing Agencies


Maintaining growth is challenging. Gain the industry-wide recognition your team deserves by submitting to the 2021 Adweek Fastest Growing awards. View details and start your submission before 6/25

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"agencies"}