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Marketing Innovation

QR Codes Are Key to Connecting With Customers in a Pandemic

They’re replacing printed menus, enhancing OOH and making retail experiences safer

trend-JLo-train-qrcodes-2021 — Commuters can shop JLo Beauty by scanning QR codes on the S shuttle trains in New York subways.Courtesy JLo Beauty

February 22, 2021

If you’ve been to a restaurant over the past several months, you have probably encountered a QR code outside on the door or at the host stand.

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This story first appeared in the Feb. 22, 2021, issue of Adweek magazine. Click here to subscribe.

Ian Zelaya

ian.zelaya@adweek.com

Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.

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