QR Codes Are Key to Connecting With Customers in a Pandemic

They’re replacing printed menus, enhancing OOH and making retail experiences safer

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If you’ve been to a restaurant over the past several months, you have probably encountered a QR code outside on the door or at the host stand.

The scannable QR technology, which stands for “quick response,” was rolled out in 1994 and offers a contactless, safe way to access information. Restaurants and retailers, in particular, are using them in a variety of ways for menus, bus schedules, outdoor advertising campaigns and in-store retail activations.

Americans were open to using QR codes even before they became ubiquitous during the pandemic.

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This story first appeared in the Feb. 22, 2021, issue of Adweek magazine. Click here to subscribe.