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QR Codes Are Key to Connecting With Customers in a Pandemic

Marketing Innovation

The technology is replacing restaurant menus, enhancing OOH and making retail experiences safer.

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Small-Town, Family-Owned Utz Potato Chips Has Big Plans for Its 100th Year

Perspective

The brand saw a huge spike in sales during the pandemic as loyal customers snatched up their favorite snacks.

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Here’s Why Media SPACs Are So Hot Right Now

Publishing

Luma Partners' ecosystem counts 250—34 of which have completed a merger.

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Looking at When ‘Sessionability’ Crosses the Line in Alcohol Advertising

Beer, Spirits & Cannabis

Brands are slapping the term on everything from hard seltzers to IPAs to cocktails.

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Jennifer Garner and Once Upon a Farm Are on a Mission to Feed Kids and Elevate Nutrition

Challenger Brands

Actor-producer-philanthropist Jennifer Garner bakes social impact into this challenger brand.

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Cable Networks Remain Profitable Despite Cord-Cutting—but Upheaval Is Coming

Programming & Performance

‘It’s going to be really bad for independent networks,’ says MoffettNathanson senior analyst Michael Nathanson.

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Infographic: Where Gen Z and Millennials Are Getting Their Entertainment and Distraction

Media

Mobile video has grown tremendously in the last year, largely due to the pandemic.

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How David Beats Goliath in the Battle of Brand Perception

Voice

'Awareness is like gasoline. You might need it to finish a race, but it won’t predict if you are going to win.'

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In a Year of Uncertainty, These Brands Defined What It Means to Disrupt

Challenger Brands

Adweek’s Challenger Brands honorees are shaking up industries from food and pharmacy to fashion.