The brand saw a huge spike in sales during the pandemic as loyal customers snatched up their favorite snacks.
The technology is replacing restaurant menus, enhancing OOH and making retail experiences safer.
Brands are slapping the term on everything from hard seltzers to IPAs to cocktails.
Actor-producer-philanthropist Jennifer Garner bakes social impact into this challenger brand.
‘It’s going to be really bad for independent networks,’ says MoffettNathanson senior analyst Michael Nathanson.
Mobile video has grown tremendously in the last year, largely due to the pandemic.
'Awareness is like gasoline. You might need it to finish a race, but it won’t predict if you are going to win.'
Adweek’s Challenger Brands honorees are shaking up industries from food and pharmacy to fashion.