QR Codes Are Key to Connecting With Customers in a Pandemic
The technology is replacing restaurant menus, enhancing OOH and making retail experiences safer.
Small-Town, Family-Owned Utz Potato Chips Has Big Plans for Its 100th Year
The brand saw a huge spike in sales during the pandemic as loyal customers snatched up their favorite snacks.
Looking at When ‘Sessionability’ Crosses the Line in Alcohol Advertising
Brands are slapping the term on everything from hard seltzers to IPAs to cocktails.
Jennifer Garner and Once Upon a Farm Are on a Mission to Feed Kids and Elevate Nutrition
Actor-producer-philanthropist Jennifer Garner bakes social impact into this challenger brand.
Cable Networks Remain Profitable Despite Cord-Cutting—but Upheaval Is Coming
‘It’s going to be really bad for independent networks,’ says MoffettNathanson senior analyst Michael Nathanson.
Infographic: Where Gen Z and Millennials Are Getting Their Entertainment and Distraction
Mobile video has grown tremendously in the last year, largely due to the pandemic.
How David Beats Goliath in the Battle of Brand Perception
'Awareness is like gasoline. You might need it to finish a race, but it won’t predict if you are going to win.'
In a Year of Uncertainty, These Brands Defined What It Means to Disrupt
Adweek’s Challenger Brands honorees are shaking up industries from food and pharmacy to fashion.