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Drive-thru activations remain the safest way for brands to engage potential customers in person during the pandemic. To launch a new product line, personal care brand OGX took its products out of the bathroom and into a car wash.
The Vogue International-owned shampoo and body wash brand took over 1907 Car Wash in Los Angeles on Feb. 5 to introduce customers to three new collections. The experience was free and open to the public and, naturally, required guests to stay in their cars and wear masks.
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