Personal Care Brand OGX Takes Over a Car Wash to Introduce New Products

Parent company Vogue International sees value in contactless experiential marketing

The brand took over 1907 Car Wash in Los Angeles on Feb. 5. OGX

Drive-thru activations remain the safest way for brands to engage potential customers in person during the pandemic. To launch a new product line, personal care brand OGX took its products out of the bathroom and into a car wash. Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.