In-Person Brand Experiences Are Making a Comeback—If You Have a Car

Activations are still possible when following strict regulations

The Covid-19 pandemic has devastated the experiential industry this year, forcing brands to cancel pop-up events and agencies to lay off staff and close entirely. But as Americans get used to living with public restrictions, in-person events are returning—for those with access to a car, at least.

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This story first appeared in the Oct. 5, 2020, issue of Adweek magazine. Click here to subscribe.