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The Covid-19 pandemic has devastated the experiential industry this year, forcing brands to cancel pop-up events and agencies to lay off staff and close entirely. But as Americans get used to living with public restrictions, in-person events are returning—for those with access to a car, at least.
Brands such as Freeform, HBO Max, Impossible Foods and Uber recently created pandemic-friendly drive-thru experiences where guests were required to wear masks, arrive at specific times and stay inside their vehicles.
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