Streaming & OTT

Showtime Brings Shameless Fans Into the Gallagher Family Group Chat

In-world text campaign promotes the final season

Valentine's Day candy
Showtime timed the campaign's launch to Valentine's Day weekend. Courtesy Showtime
By Ian Zelaya

February 18, 2021

Fans of the Showtime series Shameless have tuned in to watch the Gallagher family’s antics for more than a decade. Now, as the cable network airs the 11th and final season of the Chicago-based drama-comedy series, fans can also join the Gallagher group chat. 

Ian Zelaya

Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.

Recommended articles
You Might Like

What Is Conversational Marketing and Why Do Brands Need It Now?

By Lauren Lee

How to Overcome Versioning Hassles and Make Feedback Effortless

By Ziflow

Why Google Is Prioritizing Investments in Privacy, Measurement and Automation

By Jerry Dischler

Post-Pandemic Shopping Could Create Explosive Growth, But Are You Prepared?

By Celiena Adcock, Head of Go-to-Market and Global Business Marketing, Honey

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}