U.S. consumers spent $10.8 billion online on Cyber Monday 2020, marking an increase of 15% over 2019 and once again setting a new online shopping record.
That’s according to Adobe Analytics, which also found the so-called “golden hours of retail,” or 4-8 p.m. EST, accounted for $2.7 billion of the total, with a peak spend rate of $12 million per minute from 5-6 p.m.
In an unpredictable year with early deals meant to loosen consumer purse strings, Adobe projects U.S.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in