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Uber’s digital ad display screens are coming to New York City—but they won’t be on Uber vehicles. Current city regulations prohibit car-top advertising for rideshare vehicles, so the Uber OOH screens will outfit more than 3,000 taxicabs instead.
Elsewhere, Uber OOH—a partnership with the out-of-home ad-tech firm Adomni and screen provider Cargo Systems—is active in five U.S. markets: Atlanta, Dallas, Phoenix and, as of this month, Los Angeles and Boston. In those cities, 7,500 Uber vehicles are outfitted with digital display ads, Adomni CEO Jonathan Gudai told Adweek in an interview Friday.