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In the ideal scenario, performance and brand marketing work hand-in-hand to drive business. The first step for marketers to achieve that is understanding what each is and how they can work together to optimize results.
A new survey reveals they don’t.
The growth agency 3Q Digital asked 400 marketers ranging from senior manager to CMO if they know the definition of performance marketing. Nearly 100% of respondents answered yes, but when tested on their knowledge, the reality was very different.
The survey gave participants six statements to choose from to define performance marketing, with four of the six choices correct.