I was having lunch with a publisher of an important business magazine, owned by a Time Inc. competitor. He asked me what I thought about Norman Pearlstine returning to Time Inc. as chief content officer. I immediately said it was brilliant. In fact, I think it’s pretty innovative and forward thinking. This particular publisher was quick to remark about the importance of church and state at his magazine and questioned the wisdom of Time Inc.’s decision. But I guess that’s what competitors do; they try to take down the enemy. In this case, I think Time Inc. won.