Why Brands Struggle When Marketing to an Envious Consumer

Social media has created a market rife with jealousy and shame

A cultural context is an event or idea that shapes an era. Sometimes a cultural context lasts years, like Woodstock (peace and love) and 9/11 (fear and terror), or it can last a few months like optimism around the recently concluded Winter Olympics.

Click for more from this issue

This story first appeared in the March 26, 2018, issue of Adweek magazine. Click here to subscribe.