Why Companies Need a Head of Content Strategy, Creation and Distribution

Data mining their own information

Content is marketing, we all know that. But marketing is also content. So are HR manuals, social media policies, annual reports, analyst reports, research studies, customer evaluations, product reviews, employee testimonials, customer testimonials, videos from conferences, CEO blogs, tweets, updates and check-ins.

@barrylowenthal Barry Lowenthal is CEO of The Media Kitchen.