Brand Marketing

Everything You Know About the Media Biz Is About to Change

Programmatic buying will turn data jockeys into rock stars

Headshot of Barry Lowenthal
By Barry Lowenthal

March 4, 2013

The reason we spend so much time planning is because the consequences of making wrong media calls are very, very costly.

Headshot of Barry Lowenthal

Barry Lowenthal

Barry Lowenthal is CEO of The Media Kitchen.

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