Two years ago, we weren't able to give everyone at The Media Kitchen a meaningful year-end bonus, which was always our tradition. I had to decide if I wanted to give a few people a good bonus or everyone a token. I decided to give a few people a good bonus, and I decided that the people who contributed most to revenue would be the beneficiaries. Those individuals were not surprisingly the most senior staffers and included the three highest-ranking job titles: group director, associate director and senior strategist. The lowest two levels, strategist and associate strategist, would not get bonuses.