Here's How an Agency Can Make Its Staff Performance Reviews Less Arbitrary

The Media Kitchen created transparency and an even playing field

Two years ago, we weren't able to give everyone at The Media Kitchen a meaningful year-end bonus, which was always our tradition. I had to decide if I wanted to give a few people a good bonus or everyone a token. I decided to give a few people a good bonus, and I decided that the people who contributed most to revenue would be the beneficiaries. Those individuals were not surprisingly the most senior staffers and included the three highest-ranking job titles: group director, associate director and senior strategist. The lowest two levels, strategist and associate strategist, would not get bonuses.