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NBCUniversal wants advertisers to go for gold with its new tech offerings.
Today at the One24 conference, NBCU’s latest TV upfront event, the company highlighted new tech and data capabilities, including generative AI, shoppable food delivery and, for the first time, all new programmatic offerings for the 2024 Olympic and Paralympic Games in Paris.
“Television today is a full-funnel performance vehicle where marketers can launch, build and grow their brands across any screen at scale,” Mark Marshall, chairman of global advertising and partnerships at NBCUniversal, said in a statement. “At
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