Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Doritos is introducing a new brand platform to reach a multi-generational audience with the beginning of a global campaign that will help it redesign the meaning of “bold.”
Having introduced the platform “For the Bold” in 2013 with its first global campaign, the PepsiCo-owned snack brand will evolve the line to become “For the Bold in Everyone” to appeal to consumers around the world, young and old.
That will be communicated with the first in an ongoing series of global and regional campaigns, beginning with the story of a grandmother and grandson and her unexpected passion for monster cars out of Doritos’ long-standing creative agency, Goodby Silverstein & Partners.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in