Q&A: Frito-Lay’s New CMO on Why the Brand Is Making Doritos Out of Cardboard

And what flavor has to do with the election

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Over the years, Frito-Lay has tried some pretty wild things to get the public excited about snacks. From spotlighting its potato farmers to dipping chips in chocolate to letting the public shoot its Super Bowl spots, the $14 billion PepsiCo subsidiary clearly isn't afraid to take a few risks—including manufacturing Doritos out of cardboard.

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