How One Campaign Changed Everything for Coca-Cola

Creations used music, fashion and technology to sell drinks no one had tasted while tweaking its global marketing strategy

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Pop culture moments can sell a can or bottle of Coca-Cola as effectively as the product inside.

Since February 2022, the Coca-Cola Creations platform has used a blend of musicians, designers and technology to drop a series of limited-edition flavors around the world. Coca-Cola pulled in artists including Ava Max, Rosalia and Marshmello to set the vibe, while designers and labels including PacSun and Staple provided the look. 

Starlight let Coca-Cola drinkers build Samsung AR emojis, Instagram built a lens to turn fans into a League

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