London Sphere Proposal Withdrawn by Madison Square Garden Entertainment

The project was seen as a potential new advertising destination for the U.K. sector

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A potential advertising innovation proposed for London in the style of the Las Vegas Sphere will not move forward after Madison Square Garden Entertainment (MSG) withdrew its proposal.

MSG had hoped to build a 21,000-capacity venue in the Stratford area of the city, but that was rejected by Mayor Sadiq Khan late last year. Despite that, Housing Secretary Michael Gove chose to review that rejection, which kept the idea alive.

The proposed venue would have been a similar design to that in Las Vegas, built on an unused 4.7-acre

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