Yadira Harrison

Yadira Harrison

Opinion Contributor
Yadira Harrison is the co-founder of Verb, a hybrid consultancy/agency that provides a holistic approach to integrated and experiential campaigns, brand partnerships and proprietary platforms. Yadira is a seasoned industry veteran who has grown a diverse team at Verb and fostered strong client relationships with Amazon Web Services, Lyft, CRWN Magazine and Nielsen.

The Rise of Experiential Created by Black Innovators to Celebrate Black Culture

These events create communities for African-Americans in various sects of the industry.