Oreo's Pac-Man Collab Calls on Consumers to 'Chase Playfulness'

Special embossed cookies take players to mazes to play on their phones when scanned

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Continuing its collaborations with established pop-culture franchises such as Batman, Super Mario and Pokémon in recent years, Oreo revealed a linkup with 1980s gaming classic Pac-Man.

The campaign for the Mondeléz International-owned brand promotes the tagline “Chase Playfulness.” It is led by a 20-second hero film that sees office workers playing the role of Pac-Man and his ghostly nemeses, as they chase the one representing Pac-Man around the workplace in the quest for the Oreo he has just bought.

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