Mondelēz's Marketers Are Zeroing In on Creative Effectiveness

Mondelēz Europe's ad boss discusses its advertising evolution

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Global snack producer Mondelēz International is growing, and its creative marketing strategy is driving its success. For its third-quarter results released in November 2023, the company revealed an expectation of organic net revenue growth of 14% to 15% for the year ahead as it continues to serve over 150 countries around the world.

The European arm of the business alone saw net revenue up by 16% for the first three quarters of the year, at $9.32

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