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The lure of gaming for brands is proving to be great for a range of brands around the world, with probiotic yogurt brand Actimel the latest to seize an opportunity to engage with players on Epic Game’s mutiplayer battle royale Fortnite.
The Danone-owned fermented milk drink, which promises consumers it will support their immune system, is now promising to heighten the immunity of avatars within the game with a small, bottled potion that resembles Actimel’s real-life packaging.
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